Authenticity

by Alex Elias in ,


Charlie Mingus once said of Bird: "If Charlie Parker was a gunslinger, there'd be a whole lot of dead copycats.” 

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The tech world is riddled with “me too” products. Pinterest for this. Pinterest for that.

I think if the very conception of, and drive behind the idea involves doing “X for Y”; you’re already starting on the wrong foot.

Not that you won’t be successful (the world loves a good sequel because you don’t have to meet new characters). But you’ll be a little less authentic, and less likely to stand out.

So start with something truly original, and then use some of the X for Y and Z, or a cross between F and G, just so that investors understand what the hell you’re talking about.